The most important thing in communication is to hear what isn’t being said. ~Peter F Drucker
More than a quarter of people aged 12 to 20 (27.6 percent) drank alcohol in the past month, according to a new survey by the Substance Abuse and Mental Health Services Administration (SAMHSA). The study shows that the underage drinking rates were as high as 40 percent in some states like North Dakota and Vermont.
SAMHSA and the Ad Council launched a new series of national public service announcements (PSAs) to encourage parents to talk to their children about drinking alcohol at a young age. The campaign and study are released in conjunction with Alcohol Awareness Month (April) and as part of the Surgeon General’s “Call to Action to Prevent and Reduce Underage Drinking.”
Alcohol is the most widely used substance of abuse among youth. Alcohol contributes to the three leading causes of death among 12 to 20 year olds (unintentional injury, homicide and suicide). Research shows that those who start drinking before the age of 15 are six times more likely to have problems with alcohol as adults than those who start drinking at 21.
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