Chase down your passion like it’s the last bus of the night. ~Glade Byron Addams
A new study from the Center on Alcohol Marketing and Youth, in collaboration with the University of California – Los Angeles, has found a distinct correlation between teenage viewership and the frequency of alcohol advertising on cable television.
The findings show that ads for beer, alcohol and “alcopop” aired much more frequently when more teens were watching TV.
While previous studies have shown that the average teenager is exposed to more than 200 alcohol ads on television each year, this is the first to demonstrate an association between ad placement and teen cable TV viewership. Cable TV programming attracts about 95 percent of all nationally televised alcohol advertisements.